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AMBIENT SEBAGAI MEDIA KAMPANYE DALAM PENINGKATAN KESADARAN MASYARAKAT TERHADAP PANDEMI COVID-19

Rughbi Asyraf. 2022. “Ambient As The Campaign Media To Increase Public Awareness Of The COVID-19 Pandemic”. Thesis of Fine Art work, Fine Arts Education Study Program, Faculty of Language and Art, State University of Jakarta. 

This thesis of fine art work aims to increase public awareness of the COVID-19 pandemic campaign, ambient media as the fulfillment of the realization of the process of production. The specified method in the process used qualitative with research-led practice. The previous data (preliminary studies, internship results, and exploration), before the realization. As for the producing result, there are three forms of ambient media. In conclusion based on the process of producing, it is stated that the concept of producing ambient media is able to engage one of significance objectives of the campaign. The visualization of ambient media, there are some participants experienced difficulties in understanding the visuals presented. The use of operational aspects can be realized in each of process and technique ambient media. 

Keywords : The COVID-19 Pandemic, Ambient Media, Campaign, Awareness, Public

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